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The Guardian

Of Fair & Safe markets

The North Carolina Beer & Wine Wholesalers Association is the voice for North Carolina’s independent beer and wine distributors, advocating for a fair & safe market that works for everyone.

We advocate for common-sense policies that ensure North Carolina’s three-tier system works as intended — a practical tool that supports a stable, safe, and accountable marketplace.

We are on the ground in communities across the state, providing objective, real-world insight that helps policymakers and regulators protect consumers, nurture and stabilize the industry, and grow local economies.

A Balanced System

North Carolina operates under the three-tier system — separating suppliers, distributors, and retailers to ensure no single group has too much control. The result is a fair, transparent market with broad selection and strong consumer safety.

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Suppliers

Brewers and winemakers of all sizes, from all parts of the state, the country, and from around the globe.

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DISTRIBUTORS

The critical link connecting thousands of suppliers to over 20,000 retailers statewide.

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Retailers

From large retailers and grocery stores to restaurants, bars, and neighborhood shops.

Protecting What Matters

1

A Fair & Safe market for All

We ensure the responsible, structured flow of beer and wine through the three-tier wholesale distribution system, helping to guarantee product integrity, common-sense policy, and consumer safety in every community across the state.

Close up of an employee stacking cases of White Claw
Close up of an employee stacking cases of White Claw

2

Local Insight, powerful Advocacy

Our distributors live and work in the communities they serve. We translate local market intelligence into effective policy advocacy and industry regulations that support small businesses and a competitive environment.

Employee pushing cases of beer into the beer section of a store
Employee pushing cases of beer into the beer section of a store

3

Here for Today, Ready for Tomorrow

We advocate for a modern regulatory framework that protects the public, while allowing the market to innovate and adapt to consumer demand and the future of the beer & wine industry — helping to build a clear roadmap for the next generation of products and consumers.

Employee walking at the warehouse holding a case of wine
Employee walking at the warehouse holding a case of wine

In the Community

North Carolina beer and wine distributors are active members of the communities they serve and care a great deal about how alcohol is marketed and sold here at home. To that end, our members actively partner with local charities, sponsor cultural events and lead responsible drinking initiatives to ensure their positive impacts extend beyond the warehouse.

North Whiteville VFD employees holding a Thank You Banner

Adams Beverages Donates Emergency Drinking Water

Adams Beverages, in partnership with Anheuser-Busch, recently donated hundreds of cases of canned water to volunteer fire departments in Candor, North Whiteville, Reelsboro, and Seven Springs in preparation for the summer wildfire season.

Talk It Out NC Check

NCBWWA Supports Talk it Out NC

During our 2026 annual meeting, NCBWWA contributed $1,000 to the marketing firm representing Talk it Out NC, a campaign designed to reduce underage drinking in our communities.

UNC Cancer Hospital check

Long Beverage Supports Corona Cares and UNC Cancer Hospital

Since 2011, Long Beverage and Corona Cares have proudly supported the UNC Cancer Hospital and other UNC affiliated hospitals across the state. Together they have raised approximately $3.4 million during that time.

In the Community

North Carolina beer and wine distributors are active members of the communities they serve and care a great deal about how alcohol is marketed and sold here at home. To that end, our members actively partner with local charities, sponsor cultural events and lead responsible drinking initiatives to ensure their positive impacts extend beyond the warehouse.

North Whiteville VFD employees holding a Thank You Banner

Adams Beverages Donates Emergency Drinking Water

Adams Beverages, in partnership with Anheuser-Busch, recently donated hundreds of cases of canned water to volunteer fire departments in Candor, North Whiteville, Reelsboro, and Seven Springs in preparation for the summer wildfire season.

Talk It Out NC Check

NCBWWA Supports Talk it Out NC

During our 2026 annual meeting, NCBWWA contributed $1,000 to the marketing firm representing Talk it Out NC, a campaign designed to reduce underage drinking in our communities.

UNC Cancer Hospital check

Long Beverage Supports Corona Cares and UNC Cancer Hospital

Since 2011, Long Beverage and Corona Cares have proudly supported the UNC Cancer Hospital and other UNC affiliated hospitals across the state. Together they have raised approximately $3.4 million during that time.